Web Development: Using Google Analytics

Access 30 Day Page Views

1. Log in to http://www.google.com/analytics/  (To get access contact dots@uwrf.edu to request to have your email address associated with UWRF analytics data. Then use a Google account email address or a UWRF Falcon Account to log in.)

2. Choose the UWRF account.

3. Drill down to Behavior > Site Content > All Pages

4.  In the filter field, type in the subsite name preceded by a slash. Eg., /CBE, /Alumni, etc.

Your subsite name is /______ ?

5. Click the magnifying glass icon and results will appear for that subsite

Other Metrics

Using Other Date Ranges

Adjust the 30 day calendar view to review a longer or shorter date range (upper right corner).

  1. Select the start date
  2. Select the end date
  3. Select apply

Reports now reveal information within this date range.

Using Source / Media to discover where traffic is coming from.


Search by “Source/Medium”

“Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com). Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).” –Google Analytics

Filter by Off-Campus Traffic

The UWRF Web Team creates various views to access information about traffic. On-campus traffic and off-campus traffic are two notable views. Looking at off-campus traffic is useful for identifying a concentration of visitors who may be prospective students and alumni.

To choose the off-campus traffic view:

  1. Choose Home in the upper left corner
  2. Expand the www.uwrf.edu folder
  3. Choose UWRF (No 139.225)

139.255 is the prefix for campus IP addresses. People who visited pages while on the campus network will be excluded from this view. Conversely choosing the "UWRF (Only 139.255)" view provides on-campus traffic information.

Traffic Flow

You may discover how traffic arrives and leaves a specific page.

1. Select a page you want to analyze. Choose the Navigation Summary tab.

2. Next, select the page by choosing the Current Selection option. (It may be necessary to enter the page file name in the search field.)

Where is traffic coming and where is it going?

 

Details

Article ID: 11093
Created
Fri 2/5/16 11:46 AM
Modified
Tue 2/26/19 4:16 PM